After receiving almost no visitors to my website and asking friends for advice on doing some website promotion, they all had said that I needed to hire a professional and experienced search engine placement firm to help me with my search engine submission process and to help me get improved search engine ranking, through which I would get more traffic to my website.

However, given the fact that it was the first time I had ever heard about search engine placement, I was completely confused and had no idea where to go to get the best website promotion for my business. Therefore, I searched on the major search engines for information and resources about search engine placement and search engine placement companies out there.

After reading up on the history and background of search engine placement, how search engine submission works, what it takes to improve search engine ranking on the major search engines, and different ideas of how I could get more traffic and more visitors to my website; I felt like I knew everything there was to know about search engine placement and website promotion.

However, I was completely surprised when I heard about pay per click advertising as a form of website promotion, along side hiring a search engine placement firm. But, I could not afford to both hire a search engine placement company and do carry out a pay per click website promotion campaign. Therefore, I had to chose between one of the two methods I had found.